Online Workshop: Deploying Your Vision and Strategy

When:  Jun 4, 2024 from 01:00 PM to 02:30 PM (ET)
Unlock Organizational Excellence: Develop and activate your vision and strategy

In today's dynamic social/political landscape, having a clear vision and a well-defined strategy is crucial for organizational success. This workshop is designed to empower leaders and their teams with the tools needed to use your vision and strategic plan to achieve excellence and define the future within the context of your local situation. Whether you’re a seasoned executive or a front-line employee, this workshop will equip you with actionable insights to drive meaningful change. We will discuss how to assess your vision and strategic plan and how to cascade it effectively and successfully throughout the organization. 

Learning Objectives: 

  • Discover a simple, yet powerful assessment instrument to evaluate the quality and implementation of your strategy.
  • Explore strategies for effectively communicating your vision and strategy through use of a case study of how a local government reached beyond the executive level to ensure that staff understood and were inspired by the organization’s strategy.
  • Learn how to define your performance expectations and translate your strategy to front-line activities and behaviors.
  • Receive a curated list of transformational measures that form the basis for recognition, accountability, and refocusing strategic efforts.

Don’t miss this opportunity to elevate your organization’s performance. Register now and be part of the journey toward excellence!

Workshop Information

This workshop is a live virtual event and will not be recorded, providing participants a safe space to discuss real-life leadership challenges.

All online workshops are presented via Zoom; check your computer's system requirements.

ICMA Practice Areas: [7] Strategic Planning

Workshop Facilitator:

Jeffrey Parks is an executive and organizational coach who focuses on helping local governments achieve organizational excellence. He has presented ICMA University workshops and micro certificate programs at international and regional conferences, facilitated veteran transition cohorts, and acted as a panelist on a virtual coaching webinar. He has provided consulting and coaching services to leaders of northern Virginia local governments, including Prince William, Fairfax, and Arlington counties and the city of Alexandria. His workshops are based on his 8-piece puzzle framework that describes organizational excellence.  His classes are interactive, contextual, applied, and leverage the knowledge and experience of the participants. Parks had a 20-year career in the U.S. Coast Guard—finishing as the director of Training, Workforce Performance Improvement, and Leader Development—where he led the creation of the first-ever core values of the Coast Guard (formed in 1790). As a senior consultant for International Management and Development Group, he consulted with directors and managers at General Electric, General Motors, Chrysler, AlliedSignal, GTE, MCI, and Siemens. In 1998, Parks established Performance Breakthroughs, Inc. (PBI) to guide organizations, teams, and individuals to excellence. His passions and expertise are in strategic and systems thinking, leadership and management development, executive and career/life coaching, improving employee commitment, change management, teams, cross-departmental communications, and measurement and evaluation, which he integrates in the framework of organizational excellence. A graduate of the U.S. Coast Guard Academy, he holds a master’s degree in education, specializing in guidance and counseling. He has coached more than 3,000 people and defused nearly 30 suicides. He is 75% fluent in Spanish and is an Eagle Scout.